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Edible Toronto Magazine September 2012

VICKY'S FLATBREADS

Unlike many artisan food producers, Richard Bedford did not fall into the business by chance; he methodically planned his entrepreneurship, one company at a time. He is a consummate businessman who thinks creatively and loves a challenge and, as he says, “the excitement of today and the anticipation of tomorrow.”

Richard has owned several businesses, first in the fields of advertising and marketing, and then in a ten-year stint as co-owner of M.J.’s Fine Foods, a company he sold a few years ago. MJ’s was his first foray into the food business but once he was in, he seems to have found it addictive.

What he loves best about working with food is that it’s something that people are passionate about and which provides lots of room for experimentation to create unique products. For his most recent food adventure, Richard chose to make handmade flatbreads from healthful ingredients to provide wonderful sensory experiences in taste, texture and mouth feel. Named for his wife, Vicky, who has always inspired him, Vicky’s Flatbreads come in original (which has a nutty, sesame seed taste) and rosemary flavours.

Richard sells his flatbreads to smaller boutique stores across the GTA and is working closely with them to create products their customers are looking for, hence the launch of Vicky’s Slim Crisps – light, crispy squares (available in original and cinnamon) that are great on their own as a snack or partnered with cheese.

Vicky’s Flatbreads are available in Toronto at Alex Farm Products on Bayview Ave., Culinarium, Harvest Wagon, Nancy's Cheese on Dupont, Summerhill Market and Pusateri’s, Olympic Cheese and Scheffler’s Delicatessen in St. Lawrence Market, at The Village Grocer in Markham and Vincenzo’s in Waterloo.

Vicky’s Flatbreads
www.artisanbakerycompany.com
; (416) 358-7424

 

Here is a wonderful photo sheet and article by Globe and Mail food contributor Sue Riedl on Vicky's Flatbread...here is the link Cheese and Toast

Other than promoting this lovely cheese all over the place the blog allows me to give a shout-out to a great new artisinal product I recently tried, Vicky’s Flatbreads.

 

Made in Toronto, the flat breads are named after the wife of creator Richard Bedford.  They come in two flavours: Original and Rosemary.

Quite addictive, you first experience the crisp CRUNCH followed by great flavour– I can taste the sesame seeds, poppy seeds and olive oil that go into them.

Yet, the flavour is not so pronounced that they will make an excellent showcase for cheese, dips, or pates.

And considering they’re healthy (low in salt, no sugar, no preservatives or trans fats AND Kosher) you can eat as many as you want!  Or so I tell myself.

Look for them at small retailers in Toronto such as Alex Farm Products on Bayview Ave., Culinarium, Harvest Wagon, Summerhill Market and Pusateri’s, Olympic Cheese and Scheffler’s Delicatessen in St. Lawrence Market.  You’ll also find them at The Village Grocer in Markham and Vincenzo’s in Waterloo.